CREATIVE WORK / SCHOLARLY WORK

Visit Yvonne Mendez Electronic Portfolio and Bio Info


Creative Video Work

 


SCARVES is a postmodern approach to diversity.

View the trailer

A two-minute trailer of a 5- minute video project.

 



Sankofa Dance Project
3 min. trailer for dance project based at Univ. of MA

 

 

ABOUT THE SCARVES PROJECT
The first phase began in Spring 2007. The first Scarves Video.
View the trailer!


Follow the expanded project... a transformative multimedia cultural experience

The interconnectedness of humans is the focus of this exhibit that uses a universally familiar object (the scarf!) as a metaphor for cultural diversity and personal relations.

Many people have stories, aesthetics or nostalgic associations with their scarves. And people admire the scarves of others. There is an unspoken connectedness present. The premise is that the subliminal and perceived values people hold regarding scarves - personal, connectedness, aesthetics, and often significant meaning(s)   -   can be transferred to attitudes   and behavior regarding diversity and difference.

VIDEO / INTERACTIVE ELEMENTS

Video interviews - edited interviews of a cross section of people, age and cultural diversity is a must! Global and local. Shown in a hands-on capacity (touch screens) and large screen projections.

· Onsite Video Salon : Visitors to each exhibit can submit their video stories in video form, which gets added to the video footage of the exhibit. · Wall of Scarves: visitors can add their polaroid pics, poems, stories to the WALL OF SCARVES sculpture!

There will be materials and a Polaroid camera onsite so visitors can take pictures of scarves they bring and add it to the Wall.

WEB-BASED MEDIA

Website where people can learn about the project and contribute work! The website will feature historical and cultural info about scarves. Visitors can also read and share their own scarf stories in writing or upload their own videos or still images. Scarf stories from online website will be integrated into the physical exhibit.

COLLABORATIVE ART

It is important for me that there is a visual component that uses traditional art forms to explore and inform the topic. The goal is to again expand visitor's understanding and create new meanings and methods. Now, we introduce scarves as art which is also about creative expression, and empowerment. Collaborative Art will also feature historical information about scarves from around the globe.

 



• Digital Storytelling as a means for Social Change

 

Digital Storytelling Workshop conducted for Project 2050 Youth, July 2007

Digital technology has changed the way we create and absorb information and consequently, how we relate to each other as social beings. Hand-held devices, cell phones, computers, the internet and text messaging, just to name a few, have changed the landscape of communication. Media affects our knowledge-base directly and subliminally. Visual messages and narrative combine to affect us every day. I believe the concept of "story", the human proclivity to hearing and making stories in media and art, is at the center of social learning. It holds the potential for deep understanding and social transformation.

Inside the physical text, inside the visual images there is a story and an effect. What factors and methods lead to deep understanding and consequent action or prolonged change? What is the nature of learning, and in light of new tools in our society, how do we affect peoples' knowledge base and actions? And is there a measurable affect? As our society becomes more digitally-based, what are the important aspects of measuring understanding or awareness? Are there specific physical characteristics to support any findings and are there stabile elements in learning and communication that remain constant throughout any form or method? Digital storytelling is one media method I would like to examine as a basis for investigating some of the factors involved in the creation, interpretation and retention of information.

OUR PROJECT
In December 2006, me and my colleague Beth Mattison traveled to the Bay Area to attend the first of two trainings in Digital Storytelling. The Center for Digital Storytelling conducts workshop in media making for community empowerment. The Training of Trainers, (Step 2,) is designed to train people to facilitate their own digital storytelling projects in their own communities. We have begun working with THE COMMONWEALTH CENTER FOR CHANGE to offer digital storytelling and other technology-based creative trainings in the Northampton area, FOR ALL AGES! For info email us at yvonnenwt@yahoo.com



VIDEO FOR PERFORMANCE

• Created visual design for Suzan-Lori Parks national play festival 365 Plays/365 Days. Over a one year period, playwright Suzan-Lori Parks wrote one play each day. One year later she and producer Bonnie Metzger and the Theater Communications Group (TCG) launched a national play festival where theaters across the country would produce one week of the plays. As the lead visual designer, I was intrigued by the random activities and random daily thoughts that could become a performance. So the backbone of the visual design was the element of randomness. I asked my 5-person design team to shoot and submit random video footage. I then edited it into a 17-minute pre-show video that sets the mood for the performance as the audience enters. Elements of the video are also integral to later scenes within the play.

In addition, I wanted to create a full-spectrum visual experience, so the design included simultaneous projection using the side curtains or legs, and the back wall of the theater in order to simulate depth.

• July 2007 - Video Design for A One D'Lo Show at Amherst College

 

 

Visual Concepts 123 • Yvonne Mendez • visualconcepts123@gmail.com • 413-218-1353